HP Digital/Game

PurchasEdge is HP’s B2B website that was created for mostly IT people that buy a lot of products for their companies. HP collaborated with Dreamworks/Monsters vs. Aliens to motivate these customers to come back to the site often – to play games, win points, and get free stuff. IT people love challenging games and proved it by coming back often and buying more products. Increased sales by over 19%.
Agency: FCB West