Meet the everyday influencers who are the brand ambassadors of the A&E network. This trade campaign showed insight into who watches A&E and how advertisers can better reach them. Agency: Leroy & Clarkson
In order to demonstrate the importance of the everyday influencer we put them into stately portraits. They were Ambassadors of Brooklyn, of Cupcakes, of All Things Football.
A “coverflow” style slideshow features our everyday influencers elevated in the form of official portraiture. Upon clicking on an Ambassador, the frame expands and gives information on them and how they influence people. i.e. as a blogger, or Facebook
The portraits were hung in ad agencies where meetings were taking place to discuss A&E network media buys.
One of our everyday influencers met people in the lobby of ad and media agencies and gave out info.