Ford Campaign

Ford Smartphone Parking App - This app demystifies how to park in NYC and beyond. By interfacing with Google maps and parking ordinances from
the tri-state area, it gives drivers all the parking info they need: rules,
regulations, schedules.

Insider Guide Microsite -

This INSIDER GUIDE functions as a fun, interactive way to
get tips, fun facts, and information about all things Ford and
the TriState area. The landing page and interface is a
simple/cool, stylized interactive 3D topographical map of the
entire region.

Description

This 360° campaign for the Ford 2013 line-up was New York centric for it’s TriState dealers.
Agency – GTB (Team Detroit)
Art Director: Serge Machial

Role

CD/copywriter

For

GTB

Type

Integrated Campaign