Ford Smartphone Parking App - This app demystifies how to park in NYC and beyond. By interfacing with Google maps and parking ordinances from the tri-state area, it gives drivers all the parking info they need: rules, regulations, schedules.

Insider Guide Microsite -

This INSIDER GUIDE functions as a fun, interactive way to get tips, fun facts, and information about all things Ford and the TriState area. The landing page and interface is a simple/cool, stylized interactive 3D topographical map of the entire region.

Ford

This 360° campaign for the Ford 2013 line-up was New York centric for it’s TriState dealers.
Agency – GTB (Team Detroit)
Art Director: Serge Machial

Role
CD/copywriter
For
GTB
Type
Integrated Campaign