A world renowned wine personality, Jean-Charles wants people to experience wine differently. Instead of developing a digital strategy for each of his brands, Groove helped Jean Charles be the brand, with each of his wines and properties being a component part of his composite vision. “Wine Reimagined” became the brand story for all digital touchpoints, and an army of advocates was recruited to tell this story. We not only created a vibrant community, but also recruited Ambassadors for his Wine Living program. We are currently developing an exclusive society.
• Generated over 2.67 million fan impressions; grew following 325%
• Garnered 128% fan engagement average every month
• Recruited several hundred Wine Living Ambassadors