Manhattan Toy Company Social

When Manhattan Toy came to Groove they weren’t sure what they stood for. Through our branding process we discovered that their toys were all about unlocking children’s imaginations. We created a look and feel, developed a voice, and found just the right consumer to engage with. Facebook, Twitter, Instagram platforms. We then created a loyalty program people could join and developed email campaigns with offers. The creative was also used to infuse their entire marketing strategy.
• White hot digital engagement within three months of launch
• Added ten thousand club members within six months
• Online sales increased 39% over the previous year
Agency: Groove
Designer: Bridget Ryan

Creative Director