When Manhattan Toy came to Groove they weren’t sure what they stood for. Through our branding process we discovered that their toys were all about unlocking children’s imaginations. We created a look and feel, developed a voice, and found just the right consumer to engage with. Facebook, Twitter, Instagram platforms. We then created a loyalty program people could join and developed email campaigns with offers. The creative was also used to infuse their entire marketing strategy.
• White hot digital engagement within three months of launch
• Added ten thousand club members within six months
• Online sales increased 39% over the previous year
Designer: Bridget Ryan