When Manhattan Toy became serious about social publishing their branding came into question. It wasn’t clear what they stood for even though the quality of their toys was unquestionable. Through a rigorous branding workshop we discovered that their toys were all about unlocking children’s imaginations. We created a look and feel, developed a voice, and found just the right consumer to engage with. Facebook, Twitter, Instagram platforms. We then created a loyalty program people could join and developed email campaigns with offers.
• 6% digital engagement within three months of launch
• Added ten thousand club members within six months
• Online sales increased 39% over the previous year
Designer: Bridget Ryan