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Manhattan Toy Social/Digital/Events

When Manhattan Toy became serious about social publishing their branding came into question. It wasn’t clear what they stood for even though the quality of their toys was unquestionable. Through a rigorous branding workshop we discovered that their toys were all about unlocking children’s imaginations. We created a look and feel, developed a voice, and found just the right consumer to engage with. Facebook, Twitter, Instagram platforms. We then created a loyalty program people could join and developed email campaigns with offers.
• 6% digital engagement within three months of launch
• Added ten thousand club members within six months
• Online sales increased 39% over the previous year
Agency: Groove
Designer: Bridget Ryan

Creative Director