Twisted Shotz Social Content

Twitsted Shotz is a pre-mixed shot brand.

These are brand posts.

Description

Twisted Shotz is a pre-mixed shot brand. When they come to us three years ago they thought the consumer was a young man. Through our process on social we discovered it was women that were really interested. Since then we created Woman Call the Shotz and have had incredible results. This idea is now driving events nationwide and a Create Your Own Shot contest is driving velocity. We also wanted to reward our advocate fans by giving them a night out on the town! Twisted Gals uploaded pics of themselves with their fav shots and fans picked the winner.
• Generated over 9 million fan impressions; 360,000 engaged fans
• Sales jumped 400% over 12 months
• National accounts (like Wal-Mart) drove massive trial
Agency: Groove
Designer: Bridget Ryan

Role

Creative Director

For

Groove

Type

Social