Twisted Shotz

Twisted Shotz is a pre-mixed shot brand. When they come to us three years ago they thought the consumer was a young man. Through our process we discovered it was women that were really interested. Since then we created Woman Call the Shotz and have had incredible results. This idea is now driving events nationwide and a Create Your Own Shot contest is driving velocity.
• Generated over 9 million fan impressions; 360,000 engaged fans
• Sales jumped 400% over 12 months
• National accounts (like Wal-Mart) drove massive trial
Agency: Groove
Designer: Bridget Ryan