Twisted Shotz is a pre-mixed shot brand. When they came to Groove five years ago, they thought the consumer was a young man. Through our process on social, we discovered it was women that were really interested. Since then we created the umbrella idea -Woman Call the Shotz and have had incredible results. This idea is now driving events nationwide and a ‘Create Your Own Shot’ contest is driving velocity. We also wanted to reward our advocate fans by giving them a night out on the town! Twisted Gals upload pics of themselves with their fav shots and fans pick the winner.
• Generated over 9 million fan impressions; 360,000 engaged fans
• Sales jumped 400% over 12 months
• National accounts (like Wal-Mart) drove massive trial
Designer: Bridget Ryan