JCB Wines/Luxury/Social

Branded posts

Web

Description

A world-renowned wine personality, Jean-Charles is redefining what modern luxury is through wine. We helped him do just that by giving him a unique brand voice and look and feel. “Wine reimagined” is the overarching theme we created for his social channels. It is inspiring a passionate community of people who want to experience wine differently, online and off.

Instead of developing a Social Publishing strategy for each of his US and French brands, we helped Jean-Charles become the brand himself. We leveraged owned and earned social and digital channels, as well as sprinkles of paid media in specific markets, to find the right US consumers to fall in love with his unique charm. He has been rewarded with white-hot engagement by more than 185,000 new loyal advocates, several thousand ambassadors joining his Wine Living program. His Red Sock Society is quickly getting fans to commit to becoming part of the brand and the JC wine life. The program has catapulted Jean-Charles into the forefront of the industry, lifting his brands and helping him to define a brand that is taking the nap out of Napa.

INSIGHT
• Jean Charles could become this generation’s Robert Mondavi
• His rich, immersive wine experiences set him apart
• Opportunity exists to model fashion icon brand identity

RESULT
• Generates 8 million advocate touches annually
• Garners +400% fan reach month-over-month
• YOY revenue growth; 5K+ Wine Living & Red Sock members

Role

Creative Director

Type

Social