Traditional marketing methods don’t always reveal who your consumer truly is. Demographics don’t tell you enough. Our social media based process reveals who really is interested in what you have to offer. Sometimes it’s a big surprise, like it was for Twisted Shotz.

When you are building brands in the social media space, it’s publishing on steroids. You don’t publish work once a quarter like traditional print campaigns. It’s everyday. And the measurement of that work is everyday too. To keep our brands relevant to the consumer we need to constantly review the work to see what’s working and not working.

Groove’s Social Shopping Platform matches the experience of top ecommerce companies like Amazon, Zappos and Etsy. Integrated with Social Publishing, we can now track social and digital engagement, favorite touchpoints, and buying habits to personalize the consumer experience

Groove has the most experience in wine & spirits than any agency in San Francisco. Our roster includes many brands from Diageo, Foley Family Wines and Treasury Wine Estates.


I helped to rebrand Groove and wrote much of their website. They are a social marketing agency with a complex process. They needed to find a way to talk about it in simpler terms. “Big brand thinking in small places, where your brand can win." – hit just the right note to describe how they benefit clients with their social publishing expertise on social channels like Facebook, Instagram and Twitter.

Creative Director Copywriter